Download e-book for iPad: A case study of EasyJet and the airline industry by Florian Mayer

By Florian Mayer

Seminar paper from the yr 2003 within the topic enterprise economics - advertising, company conversation, CRM, marketplace learn, Social Media, grade: seventy nine, collage of Leeds (Trinity & All Saints College), path: complex advertising, (40 Fußnoten) entries within the bibliography, language: English, summary: This paper provides a radical advertising and marketing plan for the no-frills, inexpensive airline EasyJet by means of following a certified and widely-used and authorised advertising making plans constitution. To familiarise the reader with the airline in addition to EasyJet, the corporate less than learn the following, the textual content starts off with an creation to EasyJet’s company historical past and its present place in the airline industry.

Then, an exterior and inner research of EasyJet’s company follows which culminates in a SWOT research. The paper concludes with a advertising plan suggestion to extra EasyJet’s development in foreign air transport.

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A case study of EasyJet and the airline industry by Florian Mayer

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