Download e-book for kindle: Arts Marketing by Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin

By Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin

Arts Marketing makes a speciality of a number of sectors in the arts and addresses the way advertising and marketing rules are utilized inside those, outlining either the similarities and the diversities that happen. referring to coverage to perform, this contributed textual content demonstrates the simplest technique of advertising in particular parts of the humanities, with each one bankruptcy having been written through a consultant within the box.

Although essentially targeting the united kingdom industry, the topic has worldwide relevance and charm, and coverage is evaluated on nationwide, ecu and supranational degrees. expert themes handled variety from the promoting of the theatre, opera, and museums, via to the movie and renowned music.

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Arts Marketing by Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin

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