"A thorough and wide-ranging artificial account of social medical study on intake so as to set the normal for the second one new release of textbooks on cultures of consumption."
- Alan Warde, college of Manchester
"The multi-disciplinary nature of the e-book offers new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of buyer identities, customer practices and customer cultures... beginners to customer tradition will locate this a useful primer and introducton to the foremost strategies and ideas, whereas these conversant in the sphere will locate Sassatelli's sharp research and dialogue either clean and inspiring."
- James Skinner, magazine of Sociology
"This is a version of what a textual content booklet should be. during the last decade the unique debates approximately intake were overlaid through an enormous quantity of distinct learn, and it kind of feels unbelievable unmarried textual content couuld do justice to all of those. to take action may contain as a lot a dedication to intensity as to breadth. i used to be really astonished at how good Sassatelli succeeds in balancing the two... eventually, it is the booklet that i might belief to aid humans digest what we've came across approximately intake and begin from a way more mature and reflective origin to think about what extra we would but do."
- Daniel Miller, fabric international
Showing the cultural and institutional methods that experience introduced the idea of the 'consumer' to existence, this booklet courses the reader on a finished trip during the historical past of the way we now have come to appreciate ourselves as shoppers in a shopper society and divulges the profound ambiguities and ambivalences inherent inside of. whereas rooted in sociology, Sassatelli attracts at the traditions of background, anthropology, geography and economics to provide:
- a heritage of the increase of shopper tradition round the world
- a richly illustrated research of conception from neo-classical economics, to serious idea, to theories of perform and formality de-commoditization
- a compelling dialogue of the politics underlying our intake practices.
An exemplary creation to the background and idea of shopper tradition, this e-book offers nuanced solutions to a few of the main valuable questions of our time.